گفتمان، ارزیابی، و یادگیری در ارتباطات: یک تحلیل محتوایی از حوادث ریاست جمهوری با نظریه رهبری
Abstract: In this NVivo9 qualitative content analysis, identifying skills awareness for present and future business leaders provided a concentration that may assist leaders who possess a lack of emotional intelligence, vision, and foresight skills in their discourse, evaluation, and learning in communications. The purpose of this qualitative content review was to draw from the analysis of three presidential historical communication incidents, postmodern leadership theory, and interviews to create an ontological and epistemological awareness that developed from content analysis behavioral patterns of the aforementioned skills use of presidential leaders. Development occurred using a NVivo9 content word analysis and a hermeneutic interpretation of past text on presidential incidents that included George Washington\'s Farewell Address, Abraham Lincoln\'s Gettysburg Address, and Ronald Reagan\'s Berlin Wall speech, with current interviews regarding the use of the skills of emotional intelligence, vision, and foresight in the processes of discourse, evaluation, and learning in communications related to those incidents. The content analysis methodology and results provide enlightenment to leadership and allows leaders to examine their approach through content awareness and to make adjustments when identifying a lack of focus in their use of vision, foresight, and emotional intelligence skills in their focus-driven discourse, evaluation, and learning process in communications.
Keywords: Social sciences, Communication and the arts, Education, Discourse, Presidential, Evaluation, Leadership, Learning, Theory, Presidents, Washington, George, Lincoln, Abraham, Reagan, Ronald